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This will allow you to compare that cost to your estimated customer lifetime value and ensure healthy profit margins are possible (or not). For example, in choosing the ideal promotions strategy to attract new clients, you will be able to estimate the cost of acquiring new customers. How much outside funding (if any) do you need? How much revenue can you realistically generate each year over the next five years? Are the profit margins high enough to sustain the company?Ĭompleting this simple template will force you to answer key questions about your company which will help in determining its feasibility and likelihood for success. Who is on your management team? What experiences/relationships/other do they possess that will help your venture succeed? Who must you hire in the future to improve your company’s odds of success?įinancial Plan: What are the main financial implications of your company. What key products/services will you offer and what promotions methods (e.g., radio advertising, pay-per-click ads) will you use to attract customers? Target Customers: Who are you target customers and what are their primary needs when choosing a product/service provider such as your company?Ĭompetitive Advantages: With whom will your company compete and how will your company better serve customer needs than your competitors? How else will you “beat” your competition? Market Overview: In what market are you competing (e.g., the fast food market, the running shoe market)? How big is the market and is that size big enough? Are there positive or negative trends affecting the market (e.g., is it growing/shrinking, is government regulation on the horizon that could change the market)? Success Factors: What is it about your company that makes it (or will make it) uniquely qualified to succeed?
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#Marketing plan pro download software#
Feel free to copy/paste this to your favorite word processing software (e.g., Microsoft word, google documents) and then answer the questions included.īusiness Overview: What type of company are you operating (e.g., a software company, a bakery, etc.)? A simple template would not be appropriate to show investors.Īn outline for your simple template is below, and as you will see, it only has 7 sections. A simple business plan template might be more appropriate for you if you are merely deciding whether your venture is viable or not.